Friday, August 31, 2007

Why Brands Struggle in Getting Right Designs and Tech Packs

People often ask what it takes to start a successful clothing brand. Usually, my answer is to stick to the basic and stick to the process. Do not experiment things that you are not expert in rather find somebody who has expertise in that field. But people make this mistake over and again for saving few dollars. They think that they can save that extra pound with little more effort. But in reality, that cost them even more. Many times apparel brands come up with their ideas to us and that keeps changing over a period of time. Clothing designers spend time and effort to process one idea and come up with fashion flats. When ideas keep changing, the tech pack designer has to change the flats again and again and that is frustrating. Due to this the motivation to work on that project goes down and the styles do not come out properly. Satisfaction level of both client and the clothing designer keeps going down.

To make things smooth and keep up the sprite high both clients and designers have to follow a certain process that would make the job much easier.

As a client, you can communicate ideas through sketch or image to visualize. Although your ideas do not come in a defined way but still you can get lots of similarities if you check on the internet. Pick the best match of your styles that you have visualized and organize them as per the styles you want to create. If possible make some presentation with your comments on that. Put them in one-word file and copy paste the images on the word file with your comments in it. And you can now present them to a clothing designer to design your own styles. Make sure you always do one file for one style. Communicate this to the tech pack designer with your variation. Avoid giving subjective iterations while explaining the technical clothing designer. For example : "cool color" means nothing. What is "cool" for you might not be so cool for the technical clothing designer. There is always a difference in the perception between client and clothing designer.  Your design ideas get converted to tech pack and samples smoothly if you have good clarity in your explanation.

I have mentioned how clients to prepare themselves for collection design and tech packs before approaching a tech pack designer. There are a few steps to follow before approaching  technical apparel designer. You can make your work much easier to build your collection line sheet by following the simple . Once you are done with the ground work it would be worth taking the support of a tech pack designer and clothing manufacturer. Clarity in explaining your thought is important. This makes thing much easier.