Wednesday, May 7, 2014

Trend and Color Forecast 2013-14

Fashion Trend and Color Trend 2013 - 2014

Color plays an important part in making a fashion trend. It's more an art than a science, based on people's judgment. Judgement depends a lot on the socio-economic environment and events happening around us. So for a fashion house preparing a collection line-sheet must keep those things in mind. Moreover, this has a lot to do the technicalities as well. You can not choose a color in random. So, when choosing a color for a collection you must keep in mind what kind of attire you design and its aesthetics. The role of a tech pack designer is quite important. Your creative idea must be supported by a technical designers technical expertise. Fashion studio Urban Purple discover, analyze the emerging signs of future consumption pattern. We proceed with color and fashion trend that influence the buying pattern. This forms a base for designing a collection for a client. Customer express their desire for self expression and designers respond to consumers preferences.

Focus of Urban Purple Fashion Studio.
  • Understand economic and socio-cultural evolution to better forecast color trends.
  • Identify new pulse that affects consumer attitudes and lifestyles.
  • Innovating and visualizing new inspiring creative routes, in line with emerging fashion trends.
Color Trend - Urban Purple

Fashion industry is process hierarchy based industry and end product is in the bottom of it. So when we get end product, it is the result of the process which started months before. In simple terms before you buy any style in the mall it has passed through process years before. It starts with end style on the ramp and the process goes back from there. Fashion start with fabric and fabric starts with yarn. In the same way styles starts from inspiration in the ramp and goes back to creative table once again. Technical design process plays an important role in this process. Usually people do not talk about it much as this plays in the mid of both ends and shadowed. But the matter of the fact is you cannot ignore the roll of tech pack designer in the process. Usually the process takes months to come to the market. Mass market stores start development for product that will hit the stores in around 8–10 months.

Mens Color 2013-14

Color Trend 2013 Explained: 

Sophisticated Emerald, a lively, radiant green, inspires insight and clarity enhancing our sense of well-being. From one extreme to other, combining all three greens presents an intriguing choice much like Mother Nature intended.

Exotic African Violet is statement color that brings touch of intrigue to the palette, as purples often do, and can be incorporated into many unexpected combinations. Try pairing it with exuberant Poppy Red, a seductive, sensual and celebratory shade. Whether it’s a knockout dress or a kiss on the lips, every woman’s wardrobe and beauty essentials should include this spirited, true red. Nectarine, a bright, effervescent citrus orange with coral undertones, provides a tangy burst of flavor while cheerful Lemon Zest brings out a piquant taste with its refreshing, spiritedly greenish cast.

Signifying the time when everything starts to wind down, Dusk Blue offers calming sense of serenity akin to its green counterpart, Grayed Jade. Both colors act as season’s newest neutrals. For an unexpected mix, pair Dusk Blue with the intensity of Nectarine. A warm neutral, Linen is light and airy, providing a nude-like basic that is a must have for spring. Try pairing Linen with Grayed Jade or Dusk Blue. Anchoring Monaco Blue is a classic shade that offers both stability and depth to the entire palette. Combine Monaco Blue with Poppy Red and Linen, or Monaco Blue and Emerald for a fresh collegiate look.


For over 20 years, Pantone, the global authority on color, has surveyed designers of New York Fashion Week and beyond to bring you the season’s most important color trends. This report previews the most prominent hues for spring 2013 and are followed by almost every clothing designer and Fashion Studios across the globe.