Sunday, June 7, 2015

Cost Involved in Building a Clothing Brand

You will agree with me when I say clothing business is lucrative and sustainable. But it is also getting competitive over the time as everyday there is a new player entering the market. So focusing on your point of sale is the key to your success. To get the success you need support right from the beginning. If you are new to this field and have little knowledge about the process then find right person who can support. My suggestion is to hire a consultant or tech pack designer who can take you through the whole process. A freelance fashion designer with industry experience may support you. You may also contract fashion studio with in house clothing manufacturing unit. There is nothing that can stop you if you have a unit where you get everything at one place. One of them is fashion studio Urban Purple.  So we have tried to incorporate every service that a brand needs and put them under one roof.

You must be wondering what it takes to bring a clothing brand to live. There are several steps where you have to invest money and time. To make things clear we have try to explain in brief the cost that goes in building a clothing brand.

Costs Involved in Building a Clothing Brand. 

  • Designing and tech pack development cost
  • Pattern design 
  • Sample development 
  • Raw material sourcing and purchasing 
  • Business registration and licensing
  • Sample shipment and Currier charges
  • Clothing manufacturing
  • Shipping
  • Customs duty for import export
  • Product photography modeling 
  • Marketing website development :  $ 2000 USD
  • Warehouse storage overhead : N/A
  • Product launching celebrity endorsement 
  • Product distribution and channel management
  • Insurance

It is up to you how you are going to start your brand. At Urban Purple we can support you optimize your cost of apparel design, and production. Go through our apparel production packages for emerging brands custom designed to support new and emerging apparel brands. We help you incubate, and grow your business in long run. The purpose of coming up with package like this is to make our customers feel comfortable and assured of a straight forward deal. If you are serious enough and look forward to start your apparel brand with us then get in touch with our tech pack designer and consultant. Just fill the contact form and send and our representative will be in touch with you. 

Thursday, March 12, 2015

How to Build Successful Apparel Brand The 6 - P Factor

Are you the kind of person who knows that they are going to be a success?

Building a successful fashion brand is fun at the same time brings a lot of challenge. In fact, every business needs some focus and direction that drives its own pace for growth. The most common aspect of a growing fashion brand is the 6P factors. Those are Product, price, Place, people, promotion, and process. Any business that masters on the above factors are bound to build a successful brand name. Especially when you are building an apparel brand, you cannot ignore those factors. More than half of the brands starting new fail to recognize the above factors. This leaves an open playing field for confident people willing to take future in their own hands. So let's discuss the factors that affect the growth of brand building.

Product: Brand image depends on the value for money you are offering to your customers. Your products and its quality contribute to a large extent to your brand identity. The business of fashion is fast changing.  To keep pace with changing fashion trend brands have to come up with fresh collection on a regular basis. To come up with new product ideas a team of clothing designer makes all the difference. You can build a firm base by hiring a clothing designer with grassroots level experience. An ideal person is who has worked in a factory environment.

Price: Of course price is one of the dominating factors affecting buying decision. Customers are less impulsive to focused when taking a purchasing decision. Especially, when customers are purchasing lifestyle products like clothing and accessories. They see other factors like brand reputation, product quality, the latest fashion trend. The price of a product has a direct connection with the cost of a particular product. So to keep the price in control you need to focus on the cost of the production as well. Clothing designer considering price in planning a collection, offer great potential to success.  This is possible when you plan your product from the beginning and tech pack design is the first step.

Place: Positioning an apparel brand with right place and time is key to its success. Choosing the right place and time to start clothing brand has a lot of importance on the success of the brand. Especially when starting a brand with physical store location matters a lot. Every city and locality have a location that attracts different types of customers. And your brand value depends on the location you put your store. Moreover, brand retail stores also function as customer service for online sale. This is a huge boost for the profit of your apparel brand.

Promotion:  Promotion and marketing is an inevitable part of brand building. This needs careful research and brand positioning that brings customers to your doorstep. You must reach to your customer till they come back to you. Moreover, customers are agile and need constant buzz. So keep up your sales intact you need constant touch base with your active customers.

People: Building a business is a team work and your team means an association of eligible and skilled people to help you build your business. When you deal with two different types of people vendors and customers and both are equally important.

Process: Every business operation has its own process of operating and in the fashion industry has its own way of the process as well. In the fashion industry, the process of operation can be broadly categorized into three different parts.

If we were to delight your customers to stick to your brand, what would be your priority? Look and feel, fits, brand awareness or personal touch with your customers? To be honest you need all the above to build your apparel brand to next level. You need an expert tech pack designer to help you build the collection line sheet. 

For Tech Pack Designer Support Contact Us

Sunday, February 22, 2015

FAQ Related to Apparel Design, Tech Packs and Garment Manufacturing & Export

We receive a lot of queries related to tech pack design and garment manufacturing in small scale. Many of the new startup brands have similar queries and they have almost same concerns. And my answer to those queries is almost the same for all. This post is the outcome to the queries that most of the clients seek the answer. So, here are the answers that clients want to know from tech pack designer and clothing manufacturer. So here we go straight to the answer of the queries. The answers are the outcome of my experience as an apparel tech pack designer.

techpack designer

How Credible and Authentic your Business?

You can visit our client testimonial as a clothing designer and garment manufacturer. Please visit the apparel brands we have served from scratch. We keep adding clients to our belt and some of our clients have their opinion about us on the blog. We are sharing what our clients have to say on this blog post. We have also shared their web address and contact details that can you can use to confirm about our service. Feel free to visit our fashion studio and garment unit in India and meet our clothing designer in person. 

Is your intent to take on start-up clients?

We support startup apparel brands with integrated clothing design and manufacturing support. Apparel brands with the limited investment when they start. But there are some limitations due to other factors like fabrics and trims MOQ. Our Intention is to support them grow big and keep doing business. If a new business comes to us it is always with a win - win intention and approach. Those clients are most welcome.

What do you need from us to get the process started?

Clients input is vital. Clothing designer can proceed further once he can visualize what the clients need. We can be certain about the style ideas only when given in a proper format. So to make the clothing designer understand you need to convey your idea in a structured format. To do so please refer the steps you should follow to convey your ideas to a technical clothing designer.   

What will be that product or service you will deliver (what does end-to-end mean)?

We are the end to end service providers for Apparel Brand. We offer Apparel Design, Tech Packs, Sample Development and Garment Manufacturing Service. Apart from this we also provide Fashion Photoshoot and E-Commerce Development Service. We have all the divisions which are there in one premise. The friction of thoughts and ideas only hampers clients interest. So, keeping all division under one roof expedite the process. This solves clients issue with vendor coordination. This is also an efficient and cost-effective way. 

What type of experience do you have with fabrics?

We have worked with Knitted Garments, Woven Garments, and Denim, Polyester Activewear Apparel. So we have experience on the fabric its quality of all the above fabrics. We also deal in Bamboo Cotton, Pima Cotton, Linen, Club Jersey, Viscose, and Fleece. We fabric processing moisture waking, Silver treatment, various kind of washes etc.

What access to have to fabrics?

We have our fabric vendors from all over India like Ludhiana, Tirupur, Ahmadabad, Surat etc.

How do you produce your fabric prints?

Yes, we do produce printed fabrics depending on the order we have to prepare garments. We need   3000 meters or 600 KG knitted fabric order for custom printed fabric.

What fabric testing do you do?

We do all kind of testing like GSM Check, Acid Check, and Azo checking. This depends on the buyer need.

What type of cost will be involved with your services?

We need to know your need and service you are seeking. We bill our customers in pay as you go method. So depending on your need we can offer our quote.

What is your product development timeline?

This again depends on the style you have. We can give you the timeline and cost of the product development only when we have the Tech Pack in our hand. We do not give any timeline or cost without technical details of your garment design.

What is your garment production timeline (to delivery)?

Usually, the Garment Manufacturing Time Line is 45 to 60 days. But, there might be 10 days.

What format do you provide that your final product?

We send tech packs through email and in PDF, Coreldraw and jpeg format. With this, you also get the measurement spec sheet in Excel Spreadsheet. To know more about our services on tech pack design and manufacturing visit our website.

Do you develop patterns? Do you do grading? What type of file is the pattern in that you produce?

We have our In-House Pattern Designers can provide Patterns both Manually and also on CAD we can give you the Pattern Flat File and Grading on DST format or Flat File Format which you can give any plotter to print the garment patterns. 

Do you do graphics? What type of file is the pattern/graphics in that you produce?

We are a Complete Fashion Studio and Provide Every Service that is required to Start an Apparel Line. In that, T-Shirt Graphics is also included. We have specialized apparel graphic designers to design graphics. We work on Corel Draw so Most of the Graphic Vectors You will get on Corel Draw Format. that is CDR format. We also give PDF and JPEG for those who want to view it on their system where CorelDraw is not installed.

What is the time associated with the end-2-end process?

Complete End to End Process Goes between 45 days to 65 days Ten days Plus or Minus.
In Case You have any other queries related to the Service of Fashion Studio - Urban Purple and its Associated Garment Manufacturing and Export Unit Kindly get in touch with us through the below contact form. We Love Our Clients and Would love to answer your queries and questions and would also love to take up new assignments/orders related to Apparel Design and Garment Manufacturing and Exports.

For Tech Pack Designer Support Contact Us

Thursday, February 19, 2015

Apparel Production Planning - Start From Scratch to Get Perfect Ending

The Importance of apparel tech pack is always being ignored by new and small apparel brands and New clothing brand. I have many examples of apparel lines contacting me after their first sample is produced and came out not up to the expectation and with repetitive co-ordination a. Sometimes people come to us with half or almost last phase of their garment manufacturing process. Below is a Mail which I received a few days back with the following comments from an apparel brand. I recently received a desperate message on my contact from for help from one clothing brand from the USA, who is working hard to grow his new clothing company.

"Comment: hello I have clothing company name *********, over the last few years I been having problems with manufacturers messing up my pieces because of lack of detail in tech pack. I stumbled upon your site and I wanted to get in contact with you all asap because I always creating new ideas and need a company that can help illustrate and work on my tech pack. So please contact asap! Thank you!"

Apparel tech pack is created to give correct information to Garment Manufacturing Units to Follow and Proceed with garment sample development and manufacturing. So Brands must provide apparel tech pack designs to Factories to Follow. However, most of the clothing brands do not follow and ignore it. They think what difference does this make if they can manage without this. Sometimes this works well and sometimes it does not. When there are issues with the production The brand has nothing that he / she can do. The loss is quite huge if the production goes wrong. So it's better to prevent this situation and take precaution.

An apparel tech pack for a particular style is just worth 4 T-Shirts cost. If you are selling on a decent market rate. And you are producing this in quite numbers. Moreover, you can re-use the tech pack if you want to produce the garment again in future. Tech Pack Designer are Trend professionals who know what is required in a garment and provide detailing in the tech pack and spec sheet with lots of research. So ignoring this part involves lots of risk in production.

So if you were waiting for the perfect time to seize this opportunity, the time is now. Fill the Contact form today and our consultants would give you all support you need to become the next successful Apparel Brand.

Friday, February 13, 2015

Fashion Trend and Color Trend 2014 - 2015

Every fashion conversation begins with color! Color excites, ignites and stimulates the senses, creating endless possibilities for a individual to reinvent his / her wardrobe. Customers Mood of the mass determines how the colors would attract the customers and what goes in. Color inspires our society and helps us give an identity and individual uniqueness. This Connects us with diversity and unity in a broader scale.Color defines the mood and attitude of each season, giving the customer immediate style credit in her closet. Clothing Designers and Trend Forecasters have came up with the colors of 2015 with the introduction of Pantone Colors of 2015. The Latest color trend forecasts shows a settle mood sets which is the indication of new dimension to the mood set of customers.

Color Report 2015

The combination of classic and chaos is essential today for most brands in sportswear, ready-to-wear, activewear, kids of course, and the world of accessories. Keeping this in Mind the Color Report of 2015 shows a combination of both Seattle and provocative colors that brings a balance through the customer base. 2015 Color Report touches almost every customers choice and brings about an equilibrium to the whole arena of market weather it is USA, EU far East or Asian Countries customers. Quite a Balanced and safe color forecast that has something for every body.
Fashion Studio Urban Purple is one of the Leading Fashion Studio Provide End to End Solution To Apparel Brands and Private Clothing Labels . We provide Apparel Design, Tech Pack Design, Garment Manufacturing and Fashion Branding Solution to Apparel Brands Across Globe. You may Get In touch with us for Your Apparel Design and Tech Pack Design, clothing manufacturing and eCommerce Web Development. Just Fill the form below to get more information about it.

Wednesday, February 11, 2015

Apparel Technical Specification Template

Tech pack template is the most searched keyword on my blog. This means most apparel brands try to find out if they can get technical specification sheet. But most detailing available on internet for free are either wrong or incomplete. I am  sure if you as an apparel brand establish yourself you will also not offer anything for free. So if you are looking out for short cut stop it there. This will lead you to nowhere. Rather you will end up spending lot more during apparel production process. Moreover, getting a right product is not  a guaranteed. There are few apparel tech pack template stores. But they are not free. Brands spends thousands of dollars for getting the right fit. And if you want the same for free its not going to get. Be real and realize that you ought to spend if you want product that sales. If you have custom style to design as per your design specification then go for a tech pack designer.

Most of the emerging apparel brands try to find out tech pack templates from the internet and using that they try to produce their garments. You should be very sure of what you are going to do and must cross check the tech pack template gives you the right information for your t-shirts. Here what best you can do is to send a mail to the person from whom you are purchasing or getting the tech pack template and making sure that the specs given in template is what you are looking for. Proceeding for apparel production without knowing the right specs might result disaster for you. So for a precaution purpose it is always better to make sure.

We are soon going to launch our tech pack template store which would be quite wide in terms of styling and would cover all the standard measurements of USA, EU and Asian countries body fit. This would also provide you the complete trim detailing garment stitching and construction detailing and other detailing that is most needed to customize your garments. It would omit the detailing which is customer specific like colors, prints and embroideries other than that it would have everything that you need to give the specs to a apparel production unit. stay tuned.

Sunday, February 8, 2015

Manufacturers and Exporters of Readymade Garments

India is then next best hub for Manufacturers and Exporters of Readymade Garments and now Apparel Brands and Importers are eyeing on Indian Manufacturers and Exporters of Readymade Garments to build their business relationships and seeking the quality and timely delivery of their merchandise. Especially after the introduction of the current government and growing business interrelationship between India and United States the requirement for Manufacturers and Exporters of Readymade Garments have increased considerably. 

There are two different aspect to the growth of apparel and fashion industry and with growing discounted marketplaces and stiff competition and need for change compels apparel brands and new fashion labels to keep their Apparel production quantity low and at the same time give a lots of verity to the demanding customers. To cope up with this situation not many Manufacturers and Exporters of Readymade Garments are prepared. This is because of the transaction period that they are going through as dominant apparel brands were trying to tap the market so long as it was not so open as it is now. However, since the customers are now moving towards newer and fresh options and with growing purchasing power every customer wants something new and fresh. So sustainability of one particular Style and Trend is no more there. Therefore the need today is for Manufacturers and Exporters of Readymade Garments who can produce in smaller quantity and should have their in house apparel design studio and Clothing Designers that can bring about new and fresh designs and styles to offer to the apparel brands and private labels.
Readymade Garments Manufacturers and Exporters
Manufacturers and Exporters of Readymade Garments
Working with quite a number of Apparel Brands and Clothing Designers we have understood this need for New and Upcoming Apparel Brands and we have on the process of Setting up a solution that would suit the newcomers to come up and grow. Therefore Fashion Studio Urban Purple has came up with some solution where in they can support small order quantity that can fit the pocket of our customer. Apparel Brands now can afford to take the service of Urban Purple as Manufacturers and Exporters of Readymade Garment. To Know more about our services Please get in touch with one of our Clothing Designers and they would guide you through the process. 

Apparel Production Packages

Fashion Studio Urban Purple is well Equipped to Provide World-class Services on  Apparel Design, Tech Packs, Sample Development and Apparel Production. So if you are looking for a Complete End - To - End Solution for your Clothing Line you are at the right place where in you can get almost all solution that you require to get your business up and running.

Sunday, February 1, 2015

Concept to Customer - Apparel Design and Manufacturing Solution

Every apparel brand tries to find out where they can get maximum number of service where they can leverage their time and money so that they can focus on their marketing activities. Specially with the introduction of E-Commerce and mobi-commerce selling has become faster and every apparel brand has now something unique to showcase to stay in the market. So keeping this in mind, time is very important and every retailer / brand owner or apparel line has to come up with new collection of apparel really quick. With this kind of situation it is quite important for apparel brands to distribute and delegate their responsibility and focus on one segment where they are best at. Apparel brands to sustain and grow in the competitive market must focus on marketing and sales that gives them an advantage on others who do everything by themselves.

Apparel Production Packages

Current requirement of an apparel brand is to source for companies who provide integrated services and can offer end to end solution. So, brands must get everything at one roof and do not have several points of contacts to deal with and co-ordinate things put together. The best way to get this is to source clothing manufacturer with tech pack designer. Solution provider who offer  service starting from apparel design, tech packs , pattern development, sampling and  execute small run apparel production.

Secondly, garment manufacturing unit have their minimum order quantity which becomes one of the main constraints for new and fresh apparel brands as they tend to struggle producing smaller quantity. Also, emerging apparel brands also face the problem of multiple vendor management issues as there are many conflicts that raise if you are doing things separately.

Fashion Studio - Urban Purple ( An Integrated Apparel Design and Garment Manufacturing Unit ) offer end-to-end apparel design and production solution from concept-to-customer. clothing line can approach us at any point of time to take their project from there. To do so you just have to fill the contact form and send it to us. Our tech pack designer and consultants will assist you from hear on.

Thursday, January 1, 2015

Steps in Tech Pack Design

Tech Pack Design Steps and Procedure

Designers and clothing brand wonder why they need tech pack and spec sheet. Why tech pack and spec sheet are so important in clothing manufacturing process. The post gives a clear picture of steps involved in clothing tech pack design. This is not only important for a technical designer but also for brands. Fashion tech packs serve many ways for an apparel brand. It can save a lot of money for a brand producing their clothing line. it acts as a de-facto contract between client and clothing manufacturer in apparel production. Most of all it serves as a de-facto contract for both buyers and manufacturers as well.

The basic purpose of a tech pack is to clarify the style need for a particular garment. It defines set of instruction for a clothing manufacturer to produce a garment sample. So, for every style,  instructions given must be clear and concise. The production process involves several steps like from pattern design to finishing. Every process has its process and needs proper instruction from tech pack designer. Clarity of that instruction is important as it affects the development and production. Also, it is important to give instructions for each process in different components. Every tech pack has its unique component based on the style need. Here is the common detailing that goes in a tech pack.

What Dose the Tech Pack include?

1. Fashion Flat – Flat sketch is otherwise known as flat sketch, is the front, back view of the garment. Tech pack designer should showcase every detail of the garment in fashion flat. Fashion flat also forms the base for the tech pack design. So it needs to be cross checked the time and again by both tech pack designer and client.

2. Color Combo: Garment styles are not complete until there are color options given to a style. Clients do ask for color variations for every style they design. Also, this helps brand give variations to the style. So, tech pack designer should offer 2-3 color options for every style.

3. Fabric Details: Fabric detailing is the most important part in any garment tech pack. The fabric details contain its yarn count, weight, GSM, and composition. Garment manufacturer needs this information to estimate fabric consumption for production. This also determines the optimized quantity required on certain price rate.

4. Stitching and Construction Details: Stitching and construction details show how a clothing manufacturer should stitch the garment. It shows the construction process. So a tech pack designer with factory experience can give the right stitching details. So, stitching and construction details is a must in a tech pack.

5. Graphic and Print Details: Graphics and print play a major role in the embellishment of the garment.  Without this, any garment styling is not complete. When there is prints and graphics detailing and its placement on the style are important. The instruction of print techniques, color, size and placement of print are necessary. So, a tech pack designer must mention those details in the tech pack. We will discuss complete print and graphic detailing in a separate post in detail.

T-Shirt Graphic Design and Production

graphic designs on tshirts

6. Graphic or Print Placement Details:  - This is also a very important part of the Tech Pack Designing. Designing a print is not enough. The print position, to print on garment or panel are important decisions. Only the technical designer can help deciding those details. Remember a good print placed in wrong place of the garment makes the style a disaster. So, detailing must include measurements and its exact position from a certain point.

7. Embroidery Details: Embroidery has been the trend for every high-end fashion. Any style with embroidery design needs detail instruction. In this details should be on the type of embroidery, number of stitches, color of the thread and so on.  The embroidery is always counted in the number of stitches done for a particular design. There are various embroidery details like puff embroidery, cifley, plain lock stitch. So, tech pack designer must mention the type of embroidery on tech pack to follow.

8. Trims Detail: Materials other than fabric that goes in a garment style is trims. This includes buttons, zippers, clips hooks and so on. Every garment style has different trims that go with the style. So, it needs complete detailing for sourcing and usage in the garment. The technical designer must mention the details of those trims along with its specification. For Example in a Shirt the size of the button to use, or in bottom what is the zipper length. These details is a must in a tech pack for the style to come right.

9. Branding Details: Every style that technical designer designs usually it is for a brand. So, it reflects some signs or detailing. labels, hang tags, loop labels, size labels etc are the part of the brand. Although these are not part of tech pack design, but where to attach them or stitch the labels are part of a tech pack. Most important branding trim is care labels. This is a set of instruction about how to handle the garment.

10. Washing Details: Every garment has its specific processing apart from stitching. For example, some needs washing for shrinkage reduction, shining and softening the fabric. This improves the look and feel of the garment. So this is a part of the development of sample and mass production. So, the washing instructions are important to mention in the garment tech pack.

11. Measurement Details and Size Chart: This is the most important part of a garment tech pack. Fits and measurements of a garment. Without this, the complete style and production are not possible. Also with wrong size chart, the fits of the garment do not come out right. So, tech pack designer must prepare the measurement spec sheet with utmost care. Also, it must be cross-checked by the pattern maker. Finally, during sample development, it must be cross-checked again for any alteration. Tech Pack designer prepares size gradation after a cross check from the above stage. 

12. Measurement Guideline: Measurement spec sheet must also have a measurement guideline. This shows how you should take the measurement when you prepare the spec sheet. The measurement guideline must mark start point and end point to measure.
13. Bills of Materials ( BOM ): The last step in the tech pack design process is preparing the bills of materials. Bills of material  BOM is the checklist of all items that goes in the garment style. This helps to process the cost of production. you can get more information about bills of material.

You can add value to apparel production with optimizing cost and increasing efficiency.  It is also dependent on the value that the design and tech pack will bring to the client's brand.

Urban Purple is one of  a Global Fashion Studio & Clothing Manufacturing Company having its presence in UK, USA, France, Greece and Canada and head office In India is one of the Top Fashion Design Studio offering a wide range of specialist services to the fashion industry. Prepare Apparel Tech Pack, Garment Collection Line Sheet from Sketches; Prepare Size Charts, Technical CAD, And Graphic T-shirt. In-House Factory Produce your Clothing Range. Established for over 7 years Urban Purple has been serving more than 50 World Class Luxury Fashion Brands across the Globe and has its state of the art sample development center and production unit to server our client in a better way not only in design , Tech Packs , but also in getting Physical samples and Garment Production.

For Tech Pack Designer Support Contact Us