The fundamental difference between an illustrator and a Technical Designer, also known as a Tech Pack Designer, lies in the level of detail provided by the latter when producing garments. Technical designers are responsible for providing minute and precise instructions, including those related to labeling and tagging, which are essential to clothing production. While fashion labels and hang tags may seem unimportant from a consumer's point of view, larger brands take these aspects quite seriously, and for two primary reasons. Firstly, labels and hang tags serve as a way to give status to the brand. Secondly, they provide customers with instructions and information about the product they are buying and using. In this context, it is important to understand the use and significance of these elements before discussing their design.
The Importance of Labels and Tags in Garment Care Instruction
From a usability perspective, labels and tags - specifically hang tags and care labels - are essential as they provide instructions on how to take care of your clothes, including how to wash and dry them. Failing to follow these instructions could potentially damage your garments and shorten their lifespan. It's crucial to ensure that care labels include all necessary instructions for proper care. Additionally, it's important to consider where these labels should be placed when preparing the garment. This ensures that the customer can easily locate and refer to the instructions when needed.
The Role of Technical Clothing Designers in Providing Proper Care Instructions and Branding Techniques for Apparel
Only a technical clothing designer can provide proper care instructions that take into account the fabrics, prints, embroidery, and other embellishments used. While these details may seem small, they can add significant value to your clothing brand. Additionally, branding is a crucial marketing strategy for many apparel brands, with certain brands placing maximum importance on the use of labels and hang tags. Apparel branding and marketing through these elements can significantly raise the brand value of a product, affecting factors such as price, brand value, and visual merchandising. If your apparel brand is struggling or experiencing low sales, it may be necessary to review these small but critical details to make improvements.
Elevate Your Apparel Brand with Technical Design and Branding Consulting Services from Urban Purple
At Fashion Studio URBAN PURPLE, we are a team of leading fashion experts, providing apparel branding and technical design consulting services to take your brand to the next level. Whether you are an established brand looking to reposition for better market positioning, or a new apparel brand seeking to establish your identity, we are here to provide you with the right solutions. Our team of technical and creative designers brings a global perspective to their work, with a keen eye for the latest fashion trends and street fashion. We are committed to keeping ourselves updated with the latest fashion lifecycle, and our clothing designers are available to consult with you and solve your problems. Get in touch with us to learn how we can help elevate your brand to new heights.
If you have any clothing design, tech pack design, or garment manufacturing requirements, feel free to get in touch with us at any time. You can fill out the form on our clothing designer portfolio, and one of our designers will be in touch with you. If you are looking for tech packs for generic styles, we invite you to visit our tech pack template store. Here, you will find a wide range of generic styles for kids, men's, women's, and workwear.