Monday, October 7, 2013

Care Instructions and Brand Management ( Tech Pack Design )

The basic difference between an illustrator and a Technical Designer (Tech Pack Designer) is the technical clothing designer gives detailing to every minute and small instruction that is important when producing the garments. One of them is Labels and Tags which serves as a part of Apparel Branding and Care Instruction.

Fashion Labels and Hang Tags when you see on a consumer point of view have Farley less importance. However, bigger brands and Labels take these things quite seriously and give serious importance. Before we discuss about the Hang Tags and Label design we must know the use and importance of Labels and Hang Tags. Hang Tags and Labels are important for any garment brand for two reasons. One - For Giving a status to the brand and second it gives certain instructions and information about the product that customers are buying and using.
Apparel Production Packages

Clothing Designer
General Care Instruction Used in Apparel Brands - Care Labels
From the usability perspective the Labels and Tags specifically Hang Tags and Care labels are important as it have certain instructions like how to wash, how to dry and how to take care of your cloths. Failing to follow those instructions could spoil your garments and you will not be able to get the maximum usability of it. Now the question comes what are the instructions that a care label should have in order to instruct the customer and where these labels should be placed when you prepare the garment.

Only a Technical Clothing Designer can give these instructions keeping in mind the fabrics, Prints and embroidery  and other embellishment used. Although small these minute things can change and give much value to your clothing brand. 

Secondly, When it comes to branding part, Certain Apparel Brands which are on the top of the list keep maximum importance. This is one of the most important marketing and branding strategy for many apparel brands. Apparel Branding and Marketing done through Hang Tags and Labels raise the Brand value of the product manifold. It affects various factors like price, brand value, visual merchandising etc. So if your Apparel brand is not doing well or having low sales then probably you should go back and review these small factors again and improve wherever it is necessary.

Coming to Fashion Studio URBAN PURPLE. We are one of the leading fashion studios and Apparel Branding and Technical Design Consultants which has best of technical and creative designers in our team to take your brands to the next level. Weather you are an existing brand and want to give a new look to your brand for a better positioning or a newly launching apparel brand feel free to get in touch with us and we will find the right kind of solution to you. Our clothing designers would be more than happy to consult you and solve your problems. Our clothing designers from various parts of the world follow the street fashion and we keep ourselves updated with the latest fashion trend and lifecycle. 

You may get in touch with us for your Clothing Design , Tech Pack Design and Garment Manufacturing requirements at any point of time. Just Fill the form below our clothing designer portfolio and one our designers would be in touch with you.