Understanding Your Target Market for Successful Apparel Branding
To start an apparel brand successfully, it's essential to understand the preferences of your target customers. There's no sense in developing a product that won't sell. As with any business, a customer-focused approach is critical. It's important to note that people's tastes change slowly, no matter how they present themselves. Therefore, assuming that your customers won't buy conventional styles is incorrect. While creativity is admirable, catering to a large audience is best done by making conservative choices.
How do you communicate your style vision to a technical clothing designer?
When explaining your ideas to a technical clothing designer, it's important to avoid using subjective terms in your comments. For instance, "cool color" terms are too vague and may not convey the intended meaning. What seems "cool" to you may not be the same for the technical clothing designer, as there can be a difference in perception between the client and the designer. Therefore, your comments must be precise and clear to ensure the technical clothing designer understands your vision accurately.
Many clients need help articulating their style ideas, but putting them on paper with sketches and explanations to convey to a technical designer is crucial. You can complete this task effectively by following these steps with a little effort. First, research the latest market trends and explore the styles of other brands' eCommerce websites to get a close vision of what you want. Next, identify any gaps in the details and comment on the desired embellishments and other aspects of your style to create a clear picture of your vision. With these steps completed, you can easily communicate your style ideas to a fashion tech pack designer.
Constant Change in Design Ideas and How it Affects Tech Pack Design & Production
Apparel brands often ask tech pack designers how they can usually change the designs, as their ideas may look differently than expected. However, frequent changes can pose a significant challenge for the technical designer, as altering the design idea may require a complete overhaul of the tech pack. This problem is compounded when the brand changes its ideas over time, requiring the designer to invest more time and effort into the project. When the clothing designer's hard work does not align with the brand's expectations, it can decrease motivation and, ultimately, lower satisfaction levels for both the client and the designer. Therefore, apparel brands must be clear and consistent in their design ideas to minimize the need for extensive changes and to work collaboratively with the technical designer to achieve their desired outcome.
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