Understanding Your Target Market for Successful Apparel Branding
To start an apparel brand successfully, it's essential to understand the preferences of your target customers. There's no sense in developing a product that won't sell. As with any business, a customer-focused approach is critical. It's important to note that people's tastes change slowly, no matter how they present themselves. Therefore, assuming that your customers won't buy conventional styles is incorrect. While creativity is admirable, catering to a large audience is best done by making conservative choices.
How to communicate your vision of your style to a technical clothing designer?
When explaining your ideas to a technical clothing designer, it's important to avoid using subjective terms in your comments. For instance, terms like "cool color" are too vague and may not convey the intended meaning. What seems "cool" to you may not be the same for the technical clothing designer, as there can be a difference in perception between the client and the designer. Therefore, it's essential to be precise and clear in your comments to ensure that the technical clothing designer understands your vision accurately.
Many clients find it challenging to articulate their style ideas, but it's crucial to put them on paper with sketches and explanations to convey them to a technical designer. With a little effort, you can complete this task effectively by following these steps. First, research the latest market trends and explore the styles of other brands' eCommerce websites to get a close vision of what you want. Next, identify any gaps in the details and comment on the desired embellishments and other aspects of your style to create a clear picture of your vision. With these steps completed, you can easily communicate your style ideas to a fashion tech pack designer.
Constant Change in Design Idea and How it Affect Tech Pack Design & Production
Apparel brands often ask tech pack designers how many times they can change the designs, as their ideas may not look the way they expected in reality. However, frequent changes can pose a significant challenge for the technical designer, as altering the design idea may require a complete overhaul of the tech pack. This problem is compounded when the brand keeps changing their ideas over time, as this requires the designer to invest more time and effort into the project. When the clothing designer's hard work does not align with the brand's expectations, it can lead to a decrease in motivation and, ultimately, lower satisfaction levels for both the client and the designer. Therefore, it's important for apparel brands to be clear and consistent in their design ideas to minimize the need for extensive changes, and to work collaboratively with the technical designer to achieve their desired outcome.
We invite you to visit our Tech Pack Template Store, where you can find a wide selection of pre-examined and tested fashion tech packs. Our complete tech packs come with detailed measurement specifications, including size gradation from XS to XXL, and our fits and measurements have been thoroughly tested both internally and by our clients. By using our tech packs, you can ensure that your designs are accurate and production-ready, saving you valuable time and resources. Visit our store today to browse our selection of reliable, high-quality tech packs.